TikTok has already achieved massive influence in today’s music industry, sending songs that find popularity on the app to the top of the Billboard charts. Now the company is launching its own music marketing and distribution platform, SoundOn, to help more artists get their music heard. The new platform allows artists to upload their music directly to TikTok and to parent company ByteDance’s own music streaming service Resso, in addition to global streaming platforms including Apple Music, Spotify, Pandora, Deezer and Tencent’s Joox.
This distribution is provided free of charge and all transaction fees are being waived by the platform. TikTok says SoundOn will pay 100% of royalties to music creators for an unlimited time on ByteDance-owned platforms. This includes distribution to TikTok; plus Resso in Brazil, Indonesia, and India; and to ByteDance’s video editor app, CapCut.